The purpose of writing blog posts is to educate your readers on offers you may have and suggestions to help them out. Certainly you want your readers to leave comments on your Posts and engage them with your mind boggling ideas. That would be every bloggers hope, the opportunity to draw attention to their business. When readers love what you wrote there is a whole slew of things that happen as a result. For example, they share your post with friends, they contact you immediately for a quote. The Aha light goes off in their head and suddenly they have been enlightened and raised to another dimension. Oh I know, “Pie in the Sky” thinking, but it could happen.
The very last thing that you want to do is to come off as disconnected, rude, short, lacking luster, there are a host of names I could come up with but I am hoping you are getting my point. You have to make an effort to be conversational, helpful, all knowing, a guru in your field, and most of all approachable. You have to be there to clarify your words, describe what you mean, and be able to politely offer suggestions even if you think your reader asked the dumbest question in the world. Remember, this is not all about you, it’s about what you can do for someone else. You’re offering a service that is an infant in your industry. You’re providing your readers an option that they didn’t even know existed.
You are quite literally shaping your readers into buyers and the tone of your writing will set the pace. You do NOT, under any circumstances want to come off as a know it all nor do you want to sound condescending with your responses. If you seriously want to make money, you will watch what you say no matter what kind of a day you have had.
Follow me to the next post to learn how somebody, who has quite a successful business online, really messed this up.