A Series On Marketing For A PDR Technician Part II
You need to tackle a mindset change and learn to use different marketing tactics to effectively reach out to your potential customer’s. Your industry is not an impulse-buy industry so your marketing needs to reflect those limitations. This is exactly what trips up the average collision repair shop or PDR technician, you simply can’t use blanket marketing tactics, and you must hone your marketing to reflect the reality that is your industry and its options.
Following will be ideas for marketing and tips for new customer acquisition and how you as a PDR technician can implement them immediately:
Referrals: Creating a Plan
In traditional and collision repair marketing, the simplest yet most effective way to gain new customers has been by referrals from friends and family. You can never overlook the value found in referrals, but plan beyond friends and family is what I am advocating for. Word of mouth is still King and perhaps always will be. People find value in the endorsements of those that they respect, even if misguided or misleading. In your case of course, you would hope that your friends and family will have your back and speak highly of your work ethics and collision repair talents.
You Must Offer a Warranty
Even though you don’t have a shop that you work from, you are a shop. Your warranty speaks volumes about you and your work. You should use your Warranty as a marketing tool.
There have been surveys done just recently (2013) that will serve to help you with how and to who you market your mobile PDR business.