A Series On Marketing For A PDR Technician Part XI
From a low-cost ‘Grass-Roots’ effort to a major campaign, a marketing program tailored for your specific business and its budget will yield the most effective results for you and your company and allow you to enjoy the quickest return on the investment.
Your commitment to business growth will dictate your success. No matter what form of marketing that works for you, you must remain diligent and committed. Just as a final note, your success with such marketing as social media will depend greatly on your ability to reach out to local potential customers. While you do not have a brick and mortar shop, you are in fact the brick and mortar. Your ability to turn a customer from needing to come to you to a customer who understands that you will come to them is going to tricky but not impossible. You are certainly not the first mobile business out there so there are those that have gone before you. Research, research, research.
Social Media sites such as Facebook have local to you visibility for your potential customers. You will simply have to figure out which social media sites will be the most useful to you. Your objective is to connect and make yourself as visible as possible. But then you also have to be sure that you make yourself available to these connections. The quickest way to destroy your business is to ignore potential customers attempting to reach out to you. These people will make it their mission to make everyone aware of your lack of customer service response times. People feel burned and that’s just a fact. Get ahead of this and respond, even if means you give them an estimate as to when you will be able to get in touch with them later that day, not tomorrow.