consistency

A Series On Marketing For A PDR Technician Part XI

  From a low-cost ‘Grass-Roots’ effort to a major campaign, a marketing program tailored for your specific business and its budget will yield the most effective results for you and your company and allow you to enjoy the quickest return on the investment. Your commitment to business growth will dictate your success. No matter what form of …

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A Series On Marketing For A PDR Technician Part X

  Where the Fail Is In Marketing Efforts There’s an old saying that we are all familiar with, “The squeaky wheel gets the immediate attention” or “Whoever screams the loudest gets priority attention.” Yet again, this is a big fail. This strategy leaves you guilty of neglecting other potential customers. Let me put it this way, most …

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A Series On Marketing For A PDR Technician Part IX

  Regardless of whether your potential customer was referred to you or not, that customer is going to research your business online. This is who we are as a society, no website, no business. Websites instill trust to customers. Your website, your reviews and your overall web presence has to back up the referral they have received. …

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A Series On Marketing For A PDR Technician Part VIII

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A Series On Marketing For A PDR Technician Part VII

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A Series On Marketing For A PDR Technician Part VI

  This relationship development could and probably should take a long time. You need to finesse your way into their lives without appearing desperate or needy. You don’t want to be thought of as ‘that thorn in their side’, be confident and brief. Don’t impose yourself into their lives, gently enter as a fact gatherer. …

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A Series On Marketing For A PDR Technician Part II

  You need to tackle a mindset change and learn to use different marketing tactics to effectively reach out to your potential customer’s. Your industry is not an impulse-buy industry so your marketing needs to reflect those limitations. This is exactly what trips up the average collision repair shop or PDR technician, you simply can’t use blanket …

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