If you are a PDR Technician already, then you know that it takes time to build a customer following. To build your reputation, you will need to prove to your customers that you know what you’re talking about. This can be easily done through your monthly newsletters. The example below will give you one scenario of what types of information you would like to address.
Perhaps you could write about what should be in your trunk during the cold, frostbitten, snow laden winter months. This shows your concern for safety and life and sits well within the readers mind. Remind your reader of the basics that should always be in the trunk, year round. Such as jumper cables, tools, tow strap, gloves, first-aid kit, flashlight, and duct tape. To this they will want to add the following winter supplies: to your newsletter and watch the positive comments start to pour in:
1. Snow Socks to add traction to your tires to prevent sliding.
2. A spare phone charger can go a long way when help is needed. Plug it into the lighter or if the battery has died, there is also a hand crank phone charger that will be very useful.
3. Hand warmers and a big wool blanket.
4. LED flashers and flares are imperative. Make sure to add at least three to four of the old style flares that require you to lite them. These can be used to keep you warm, and since they put out heat, they also resist the snow getting stuck to them thereby keeping a bright glow for all to see. Remember to keep a lighter and matches so that you can lite one.
5. Add protein energy bars to your trunk and Gatorade. The Gatorade won’t freeze up so easily because of the sugar content.
Finally, keep a folding shovel and window d-icer. You should have at least two d-icers in your trunk, these work miracles when trying to d-ice your windshield and any other car part or road that is frozen and needs to melt quickly.