A Series On Marketing For A PDR Technician Part V

Todd Sudeck is an industry veteran with over 30 years of experience in Paintless Dent Repair and Auto Reconditioning. He is the founder and President of The Ding King Training Institute and is widely recognized as the “King” of this specialized field. His expertise and leadership have set the standard for excellence in the industry, making The Ding King Training Institute the go-to destination for those seeking to learn from the best.

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A Series On Marketing For A PDR Technician Part V

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The idea is not to sell anything but to send a letter with a handwritten signature, asking if they are still satisfied with your work, reminding them of their warranty if they should have any issues. You will catch the customer completely off guard and will help you to stand out in their minds. You might also send a magnetic business card. If you offer this card on the day of completion, the paperwork and your card may end up in their glove box. Doing these things lets them know that you care about the quality of your work and that you care about them. This my friend is going to be your answer to getting referrals.

After long and careful proof and consideration, this is the absolute number one way to get new customers to come back and to get referrals from those customers. You have to work hard to put a process in place, especially if you haven’t go anyone at home that can help you with this. You will need to set up reminders for each customer and even write and save your letters that you will snail mail out to them. This personal touch is the very thing that collision repair shops are not doing and the one thing that will absolutely set you apart.

Marketing to Insurance Agents and Fleet Company’s

Yet another source for marketing is to work diligently with insurance agents and businesses that have fleet accounts. These are often the first place people will go when they need your services. The insurance agent is an obvious next step for a customer following a collision but the fleet managers can not only lead their own fleet to you but also fleets from other company’s and employees of the company’s they represent.