Where the Fail Is In Marketing Efforts
There’s an old saying that we are all familiar with, “The squeaky wheel gets the immediate attention” or “Whoever screams the loudest gets priority attention.” Yet again, this is a big fail. This strategy leaves you guilty of neglecting other potential customers. Let me put it this way, most businesses are more likely to give top billing to phone calls that come in than they are to responding to online quote requests. These are both sales leads and should both get equal time. If you do not respond to your online inquiries in a timely manner, these potential customers will move onto someone who is more attentive to their needs. We live in a drive-thru society and people want immediate service. Tomorrow is too late, you must be responsive today.
If you are using a paid search or pay-per-click (PPC) service for your advertising, then you are already positioning yourself for search engine success. It’s a way to boost SEO and it’s a way to put yourself in front of potential new customers already searching for your services. In order for this service to be successful, it will be critical that you response time be immediate. You can’t put it off for hours or God forbid, days.
The first thing you should do when using these services is to set up a calendar of when your PPC campaigns will take place. This allows you the time to get organized so that you can glean the greatest results. Next, you or someone you have asked to help, must be monitoring the ongoing results. They or you need to be prepared to take down the information and get right back to your prospects. The more effort you put into these campaigns, the greater your results will be.