A Series On Marketing For A PDR Technician Part I

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Collision repair is just as strong, if not stronger, than ever and is in high demand. This would be the first thing that a PDR Technician needs to understand. Leave the negativity at the door and get ready to delve into how to get your information out to the public so that you can grow your business instead of just existing. Just like life, your business will only grow if you move forward, if you stay stationary and become complacent, so will your business and your life.

In collision repair, you’re only popular when the customer needs your services, like after an accident. So reaching out and attempting to drum up business may not pay dividends in the immediate but will in the long run. You need to keep your eye on the big picture and not get tripped up on the little. It takes tenacity and perseverance to get to Gold, any athlete will tell you that.

Keep in mind that when the customer does need you, while they leave with the satisfaction of returning their previously owned product to its original luster, they aren’t walking away with something new, just something fixed.  So you have to keep in mind, while you are excited with the success that you have had with the restoration to factory release, your customer may be just mildly impressed. On the other hand, you may get a customer who is a true car enthusiast who completely appreciates the beauty and art form in the work that you do. In fact, they may be just darn impressed. I mention this so that you will have realistic expectations, you know how crafty you are, let that be enough. Because of this, how you market your collision repair business will be more challenging.

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