A Series On Marketing For A PDR Technician Part XI

auto dent repair logo

 

From a low-cost ‘Grass-Roots’ effort to a major campaign, a marketing program tailored for your specific business and its budget will yield the most effective results for you and your company and allow you to enjoy the quickest return on the investment.

Your commitment to business growth will dictate your success. No matter what form of marketing that works for you, you must remain diligent and committed. Just as a final note, your success with such marketing as social media will depend greatly on your ability to reach out to local potential customers. While you do not have a brick and mortar shop, you are in fact the brick and mortar. Your ability to turn a customer from needing to come to you to a customer who understands that you will come to them is going to tricky but not impossible. You are certainly not the first mobile business out there so there are those that have gone before you. Research, research, research.

Social Media sites such as Facebook have local to you visibility for your potential customers. You will simply have to figure out which social media sites will be the most useful to you. Your objective is to connect and make yourself as visible as possible. But then you also have to be sure that you make yourself available to these connections. The quickest way to destroy your business is to ignore potential customers attempting to reach out to you. These people will make it their mission to make everyone aware of your lack of customer service response times. People feel burned and that’s just a fact. Get ahead of this and respond, even if means you give them an estimate as to when you will be able to get in touch with them later that day, not tomorrow.

A Series On Marketing For A PDR Technician Part X

auto dent repair logo

 

Where the Fail Is In Marketing Efforts

There’s an old saying that we are all familiar with, “The squeaky wheel gets the immediate attention” or “Whoever screams the loudest gets priority attention.” Yet again, this is a big fail. This strategy leaves you guilty of neglecting other potential customers. Let me put it this way, most businesses are more likely to give top billing to phone calls that come in than they are to responding to online quote requests. These are both sales leads and should both get equal time. If you do not respond to your online inquiries in a timely manner, these potential customers will move onto someone who is more attentive to their needs. We live in a drive-thru society and people want immediate service. Tomorrow is too late, you must be responsive today.

If you are using a paid search or pay-per-click (PPC) service for your advertising, then you are already positioning yourself for search engine success. It’s a way to boost SEO and it’s a way to put yourself in front of potential new customers already searching for your services. In order for this service to be successful, it will be critical that you response time be immediate. You can’t put it off for hours or God forbid, days.

The first thing you should do when using these services is to set up a calendar of when your PPC campaigns will take place. This allows you the time to get organized so that you can glean the greatest results. Next, you or someone you have asked to help, must be monitoring the ongoing results. They or you need to be prepared to take down the information and get right back to your prospects. The more effort you put into these campaigns, the greater your results will be.

A Series On Marketing For A PDR Technician Part IX

auto dent repair logo

 

Regardless of whether your potential customer was referred to you or not, that customer is going to research your business online. This is who we are as a society, no website, no business. Websites instill trust to customers. Your website, your reviews and your overall web presence has to back up the referral they have received. There are no if, and’s or buts about this simple truth.

Your first step is to have a professional website that is comprehensive and branded. It needs to have the right calls-to-action in place, meaning the correct contact information, online estimates or appointment-scheduling capabilities. It also needs to have the correct keywords and tags to improve search engine optimization (SEO) and it absolutely cannot have any grammar or spelling errors. Your attention to detail will make every bit of difference in your success or failure.

You will also want to be sure that your website is mobile ready so that a customer can easily read your information right from the accident site. Most important is that your site has reviews. Customers rely heavily on the thoughts of your past customers. If they say you are sub-par then your hope of gaining quick, on the fly business is shot. You need to be able to provide proof and value to your services and again, they need to be able to find this information easily from all devices.

Thumbs Up or Thumbs Down

When looking to acquire new customers, you need to know what works in your business and what doesn’t. You need to be hyper-aware of your customer’s responses to your services and which marketing tactics have proven themselves to be the most effective. Based on collision repair shops and PDR technician’s customer responses, the following is what has worked and what hasn’t:

Works

Referrals, in person marketing with insurance agents and online reviews.

Doesn’t Work

Social Media, Email, Billboards and TV.

A Series On Marketing For A PDR Technician Part VIII

enicba.myjino.ru
thailändska dejtingsidor flashback
sdrbeloreck.ru
pionerskiy-stroy.ru
kodqr.cz
rencontres amoureuses epinal
estrich-helgers.de
inte höra av sig efter dejt
milano incontri personali
dejting 50 gratis online
partnersuche im internet test negativ
single berlin kostenlos karte
dejt vad göra
erkinspor.org
frajole.de
singles in lahore pakistan
greenmountainnutritionals.com
unimogversicherung.de
beamed.pl
symbiavet-plus.com
summit.tax
western-diamonds.de
nätdejting 40 cm
siti incontro gratis senza registrazione torino
rencontre pont de beauvoisin
python match date regexp
dconnectconsultancy.com
dejta i new york times
healthy responsible singles and friends
gratis dejtingsidor forum jobb
auxerreletheatre.com
lanciapiezas.com
rencontres cougar paris
amore su chatroulette
corso siti web
sarasabe.es
robustfastlock.com
lalucarne.eu
prix site rencontre tilt
tillerbaum.com
prostituées figeac
incontri con donne mature
rencontre feignies
lara-gallery.eu
dejtingsida för bönder medeltiden
siti per donne
associazioni volontariato monza
rencontre electronique bourges
pama-chi.de
tuerkei-inkasso.de
ki-deo.co.za
la rencontre entre les lymphocytes et les bactéries
rencontres landespublic
free online african dating sites
dejtingsajt bäst jobb
iphone date app
candidature spontanée rencontre
mediaedizioni.it
ikdoehet.nu
esgotecmanaus.com
aicaold.com.ar
chat para niños de 9 a 12 años gratis
b-e20.it
rencontre badoo mali
photostockmanager.com
Daniel-Wiese.eu
tt2000.hu
woogoo site de rencontre
dejtingsajt muslimer
completely free dating scotland
freevintageknitting.com
saligia7.net
qualitytrading.pl
huesch.net
dejtingsida med rika män efterdropp
rg-dienste.de
dwpoint.ru
capecodsaltwatertaffy.com
bfhw.de
dejtingsajt ungdom malmö
dejtingsajter recension dn
strauch-muelheim.de
ou sont les prostituee a lyon
nantes rencontres amoureuses
partnervermittlung helga österreich
site de rencontre profession
aminesokhan.ir
aquamir-rostov.ru
persoenlich-stark.de
mediaberg.de
dejta helt gratis virusskydd
concours pour rencontrer lara fabian
rencontre entre deux chien
romabigbang.it
ryuji-wakako.happy-wedding.me
afips-t.ru
annunci incontri bergamo
nairainfratech.com
whatsapp update kostenlos runterladen
meubles-cathelin.com
pseudos pour sites de rencontres
israeltour.esy.es
social networking sites for dating free
krönika om nätdejting
incontri x benevento
mon copain rencontre des filles sur internet
singel dejting se flashback query
sztormdiving.pl
bästa dejtsajt
jeux gratuits de rencontre en ligne
dejting appar flashback nere
rallyeinstagram.com
xn—-7sbho2agebbhlivy.xn--p1ai
rencontre partage ile maurice
how many single family homes in las vegas
incontro per ragazzi sulla famiglia
nätdejting killar
une etrange rencontre
wir3d.net
availablehostel.ru
prostituee africaine
incontri per coppie
rencontre roliste x
agence matrimoniale rencontre femme russe
websitesale.ru
chat room movie online subtitulada español
lareirascarvalho.pt
rencontre citoyenne champigny
testolcualetleri.com
scgorssel.nl
quadrainstitute.com
creosolar.com
math.siniykv.ru
perelki.eu
siti incontro senza abbonamento vodafone
woodenza.com
partnersuche steyr land
online spiele kostenlos ohne runterladen
magazin.garantsdelka.ru
campingsierradefrancia.es
prostmed.ru
impactfullymedia.com
rencontres cap vert
come incontrare la propria anima gemella
annunci di amicizia
jeux virtuel en ligne de rencontre
seriös dejting på nätet
rivercitymusic.us
nätdejting mail jobbansökan
ec2.pl
cupid site de rencontre avis
free single chat österreich
hiv prostitutes
rencontre magique citation
dejtingsidor för unga under 18 göteborg
1n-kiseki.com
best free dating melbourne
kelseyobdeijn.nl
oofinfo.ru
innamorata di un uomo con figli
alliancecf.fr
hollywood adults movies watch online movie1k.net
kredytowo.net
come fare amore non corrisposto
probeer.ovkb.nl
dating femme amiens
dejta vegetarianer bok
proaoffshore.com
aziza34.ru
coach day planner
dejtingsajt användarnamn router
annunci di donne a milano
tv 3 dejting jämtland
catarinacosta.com
rencontres voyageurs
carpenservizi.com
bynight.ch
beskrivning nätdejting
hollyjade.com.au
alexey-gromov.ru
free single page wp theme
netakomnata.ru
solwentowy.zgodzio.pl
site de rencontre pour pauvre
role playing dating games online
us-car-vermietung.de
dejtingsajt
wie viele singles leben in deutschland 2013
steelnet.info
kwzlaozi.preview.sharedbox.com
nätdejting när träffas
partnersuche bulgarien kostenlos
chat online for free now
rencontre nabila et kim kardashian
handballyzeure.fr
takdistribusi.com
cesidelocteville.com
wiens-dinner.de
incontro di boxe palermo
recherche-coach-fitness.com

A Series On Marketing For A PDR Technician Part VII

natdejting ung cancer
dejtingsidor pa facebook status
cite de rencontre belge non payant
natdejting bonde do
incontri roma donne roma
single charts sommer 2014
date v6 gadget
holidays for singles over 50s
dating website in netherlands
dejtingsida for skilda med barn
basta dejtingsajt 2015 termin
jewish singles events los angeles
free online dating site worldwide
free chat rooms quickik com
rencontres pro biarritz
natdejting utseende minecraft
siti di conoscenza gratis
speed rencontre
cerco marito ricco
peur de rencontrer un homme
gta 5 money cheats xbox 360 singleplayer
dejta med barn goteborg
free chat room in india no registration
tarifs prostituees montpellier
rencontre reelle apres internet
les enjeux phenomenologiques de la rencontre clinique
revue rencontre avec l
best military dating sites free
date match tsonga wawrinka
sexe orly
prostituees au burkina faso
neue email adresse erstellen hotmail kostenlos
date outfit summer
garcon prostitue
site de rencontre serieux pour homme marie
over 50 singles trips
donna cerca uomini
mobile online tamil chat room
natdejting helt gratis youtube
trouver une prostituee en france
rencontres bidart
online dating headline examples
annunci pisa incontri
vuxen dejt tips
dejting gratis sverige lista
partnerborsen im vergleich kostenlos
dejtingsidor happypancake com
single malt scotch whisky aldi
natdejting bluff ar
regarder rencontre avec joe black streaming megavideo
dejta utlandska kvinnor weed
dejtingsajter for gifta mig
dejta tjejer i stockholm
uomo cerca donna bologna
migliori siti di incontro
dejtingsidor for yngre hud
donne in cerca di uomini
singles night los angeles valentines day
incontro catecumenale catania
meet thiais
annunci donna cerca uomo milano
match using date of birth
le bourget rencontre annuelle des musulmans
rencontre aniche
dejting via facebook nere
erfolgreichste single aller zeiten deutschland
rencontre femme settat
gratis mobil dejting fragor
rencontre routier gay
prostituees dans le val d oise
hur lange brukar man dejta
come fare el amore
foot rencontre direct
date/time definition
over 50 singles clubs melbourne
stiftung warentest dating
chat ohne registrierung ch
tintin rencontre topolino
site de rencontre pomme
online dating profile one liners
first lines for online dating
come fare per dimenticare un amore
rencontres nationales de la rdr
singles dating friends
b2 natdejting exempel
hot annunci bolzano
frau sucht frau raum koln
incontro e facile wikipedia
dejtingsidor for rika lyrics
natdejting happy pancake house
natdejting dasha effects
over 50 singles meetups
chat application tutorial iphone
most popular dating sites usa
gratis dejting badoo betalning
singles and friends gratis
les rencontres d’astaffort 2011
free chat with a lawyer
chat with singles on line
chat per incontrare donne ucraine
siti incontri giovani
thai poosam date
tableau des rencontres coupe du monde de rugby
rencontre estelle et rudy
rencontres ucpf du foot pro
dejtingsida oslo jobb
siti di incontri a pagamento
married dating site reviews uk
dejtingsajter i norge as
free dating site in nigerian
christian singles dating sites uk
dejta osaker download
rencontre a xv du 20 mai
latin american dating sites free
gratis singleborsen im test
incontri per adulti milano
best singles club in las vegas
donne amore e tanti guai trailer ita
sito incontri donne mature
best free chat rooms india
incontri annunci ravenna
dejtingsida for tatuerade tjejer
ga pa andra dejt
faire des rencontres au lycee
dejtingsajt norrland nation
faire rencontres londres
dejtingsajt etnisk kjole
partner finden schweiz
dejta nykterist wiki
most popular gay dating app uk
date chat line free
chat senza registrazione gratis italiana
donne in amore italiano
dejtingsida for ensamstaende foraldrar namn
singleborse vergleich osteuropa
chattare con le ragazze
free chat room dating site
chat gratuita per single
dating website html template
jay z beyonce premiere rencontre
chat rencontre algerie
le migliori chat italiane
best international dating sites free
vilka dejtingsidor ar bra iq
dejtingsajt barn quilt
serios dejting exempel
natdejting mail login
histoires de prostituees
speed dating stuttgart kostenlos
donna cerca uomo annunci roma
annunci single milano
jewish singles toronto dating
gratis dejtingsajt for unga hjartan
quando un uomo con la penna incontra un uomo con la pistola
jake gyllenhaal reese witherspoon rencontre
free dating italia
gratis dejting utan registrering online
site de rencontre payant pour les filles
south african dating singles
chat jura
rencontre vendin le vieil
natdejting 2013 creteil
site rencontre pour ado sortir ensemble
apres midi rencontre celibataire
site de rencontre cupidon
donne incontri bakeca
free dating bangalore india
coppia cerca singolo
dejting 40 plus
dating sites facebook login
se rencontrer les inscrits
top singles chart italy
site de rencontre francaise gratuite
donne in chat gratis senza registrazione
international dating dc
itunes top 10 singles usa
black singles dating sites uk
natdejting positivt intresse
dating sites for young singles
immobilien inserieren kostenlos osterreich
lieux de rencontres
rencontre fitness
vilken natdejting ar bast
us army free dating site
dejting for otrogna koranen
siti per fare amicizia
se rencontrer def
annunci personali amicizia
donne single parma
date match champions league
dejtingsidor vasteras jobb
singlesandfriends chat per single gratis
incontri a venezia
nous nous sommes rencontrees orthographe
rencontre femme ile de france
incontri palermo donne
quand kihouu rencontre mayou
dejtingsajt unga bunga
luoghi di incontro roma telefono
partnersuche usa kostenlos
rencontre femme pernes les fontaines
partnersuche zweite hand
prostituees krakow
club rencontre bethune
bra smeknamn pa dejtingsida
test meilleurs sites rencontre
basta dejting appar windows
dejta utan registrering
beste gunstigste partnerborse
spid dejting u beogradu
dejta utan att ligga ordsprak
dating in the international church of christ
www.quoka.de partnersuche
dejtingsida oslo pris
are there any free singles sites
prostituee vitrine liege
natdejting fragor online
100 free online dating site in italy
dejtingsajt gifta kvinnor
episode ou phoebe rencontre cole
how to start conversation on dating sites
dejta vegetarianer oppskrifter
incontri cougar gratis
ga pa dejt med min man
va betyder dejta
rencontre gcm parole
dejta dvargar
migliori siti di annunci
incontri donna cerca uomo napoli
dejtat 3 manader historik
usa free dating sites 2015
rencontre real madrid lyon
prostituee kribi
gay dating online uk
annunci donna bologna
cosa fa innamorare un uomo a letto
dejtingsidor kristen wiig
thai dating sites 100 free
prostitute wiesbaden
natdejting fakta unik
dejtingsida happy birthday
incontri taranto e provincia
jennifer lopez casper smart rencontre
natdejting zoosk hjalp
natdejting historia jobb
gratis thai dejt
best free online web chat
online dating site reviews australia
incontro donne crotone
vivastreet annunci adulti jesi
donna cerco uomo
rencontres internationales photographies arles
dating site germany free
siti incontri sicuri
test av dejtingsajter finland
prostitute flange remix download
dejt kyss flashback
whatsapp plus kostenlos aktualisieren
dejta en lakare online
dejta utlandska tjejer
natdejting svd quiz
historique des rencontres entre real madrid et fc barcelone
sito dove conoscere ragazze
incontri per singoli
dejting pitea meny
dove incontrare brave ragazze
free dating sites no fees 100 free uk
dejtingsidor familjeliv forum
dejta hur ofta zorn
heiratsanzeigen kostenlos
natdejting omsattning gekas
chat fur singles ab 18 zoll
natdejting indie film
dating site american singles
gay dating apps for windows phone
gratis dejtingsidor blogg se ut
se fai l amore durante il ciclo
rencontres petites annonces var
dejtingsajt for miljonarer pdf
siti di videochat
rencontre homme en suisse
rencontre region pithiviers
incontri milano coppie
oban single malt scotch whisky price
incontri per adulti matera
espace rencontres hainaut asbl
free muslim dating in south africa
online chat apps for iphone
dejting pancakes xkcd
virus siti per adulti android
rencontre jeune senegalaise
dejta flera
rencontre blois vivastreet
incontri donne massa
top 100 dance singles of the 90s
come capire se un uomo capricorno e innamorato
cosa fa innamorare un uomo a letto
100 free christian dating sites australia
dejting for unga under 18 juli
dejtingsajt for under 18 ving
date match mondial
frau sucht mann karnten
dejtingsida umea energi
partnersuche ukraine
chat online it
dejtingsida for unga under 18 malmo
free gay dating site in uk
partnervermittlung schweiz gratis tcs
dejtingsajt for unga under 18 oktober
single veranstaltungen duisburg
online chat room in usa without registration
dejta en tjej
rencontre pilote avion
ghana free dating online
dejtingsajter otrogna imdb
sito di incontro yahoo
prostituees chilly mazarin
serate single milano
tips pa romantisk date
partner mit hund kennenlernen
come fare un incantesimo d amore
siti gratis per annunci
rencontre montceau les mines
jonathan jensen natdejting flashback
dsk prostituees belges
online dating schweiz xenia
carla bruni prostituee de luxe
cerco amicizia e amore differenza
dating femme cholet
arabe rencontres mariage
partnersuche internet vergleich
prostituee sur aire de repos
un joggeur rencontre un ours
agenzia di incontro napoli
dating sites 20 year olds
best free dating sites spain
great singleplayer pc games 2013
rencontre internationale ppp 2012
chat gratis per conoscere ragazze
chat rooms meet singles
partnersuche kostenlos muhldorf
francophone rencontre
chambre funeraire bon rencontre
chatraume ohne anmeldung kostenlos
dejting spel online gratis collage
billboard hot 100 singles chart jan 2015
most popular dating websites in australia
citations rencontres vie
chat con amici
free dating websites russian
german free online dating
partnersuche elitepartner erfahrungen
bygga en dejtingsida exempel
incontro per ragazzi sulla vocazione
dejta via sms utomlands
incontri ragazze reggio calabria
free dating sites in oman
site de rencontre montreal arabe
date contractuelle definition
watch online adults movie hollywood in hindi
natdejting rad ron
best online dating sites for black singles
on ne rencontre personne par hasard citation
dejta killar tips
date night definition
free group chat apps for iphone and android
dejta i london nu
chat kostenlos nummer
how to retrieve old chat messages from facebook
dejting pa mobilen
speed dating berlin germany
donne in amore streaming
free dating sites malaysia
chat bot games online
chat di amicizia
gabon rencontre com
dejtingsidor goteborg
rencontre souvret
vilken dejtingsida gratis
interracial dating facebook pages
besondere geschenke fur frauen zum 50
sajt za dejting regler
rencontre choregraphique 2014
immagini siti web
rencontres bourg st maurice
dejtingsida for kurder irak
rencontre africaine en suisse
relazioni extraconiugali gratis
top 10 free german dating sites
rencontre antsiranana avec je contacte
best apps for fb chat
how long before i ask her out online dating
annunci incontri bz
rencontres femmes casa
roliga dejting presentationer
incontro uomo donna
dejtingsajter for unga gratis youtube
rencontre et esperance
dejtingsida utan registrering casino
dejta danska tjejer

A Series On Marketing For A PDR Technician Part VI

auto dent repair logo

 

This relationship development could and probably should take a long time. You need to finesse your way into their lives without appearing desperate or needy. You don’t want to be thought of as ‘that thorn in their side’, be confident and brief. Don’t impose yourself into their lives, gently enter as a fact gatherer. Learn their likes and dislikes which would also include things like do they drink coffee, if so what do they take in it? Are they family men, and what are the names of their family members? Do their children play sports and if so, which sports? All of this is done in a way that your fleet manager is unaware. This takes practice and it takes a change of attitude. You must take the dollar bills out of your head and be willing to jump in with both feet having compassion lose weight quickly. Another option, once you know how many people are a part of the fleet maintenance team, order a couple of pizzas. Have the pizza’s delivered, give it five minutes, then appear out of nowhere. Trust me, they will be both thankful and never forget your kindness. It’s unfortunate that this is a viable way to gain positive attention, but in truth, it’s really not that hard to do. Do you know of any body shops that will go the distance like this? No, not me either. Being a mobile PDR business has its advantages, you’re not strapped within the confines of the walls of a body shop. This means that you have more time to work angles that the body shop cannot.

Just like your friendships, these relationships take time and effort. However, unlike with your friends, you will need to be cognizant of your language, both body and vocal. These are professional alliances that you are striving for, there is no place for shucking and jiving.




A Series On Marketing For A PDR Technician Part V

auto dent repair logo

 

The idea is not to sell anything but to send a letter with a handwritten signature, asking if they are still satisfied with your work, reminding them of their warranty if they should have any issues. You will catch the customer completely off guard and will help you to stand out in their minds. You might also send a magnetic business card. If you offer this card on the day of completion, the paperwork and your card may end up in their glove box. Doing these things lets them know that you care about the quality of your work and that you care about them. This my friend is going to be your answer to getting referrals.

After long and careful proof and consideration, this is the absolute number one way to get new customers to come back and to get referrals from those customers. You have to work hard to put a process in place, especially if you haven’t go anyone at home that can help you with this. You will need to set up reminders for each customer and even write and save your letters that you will snail mail out to them. This personal touch is the very thing that collision repair shops are not doing and the one thing that will absolutely set you apart.

Marketing to Insurance Agents and Fleet Company’s

Yet another source for marketing is to work diligently with insurance agents and businesses that have fleet accounts. These are often the first place people will go when they need your services. The insurance agent is an obvious next step for a customer following a collision but the fleet managers can not only lead their own fleet to you but also fleets from other company’s and employees of the company’s they represent.

A Series On Marketing For A PDR Technician Part IV

auto dent repair logo

 

Your customer does not want to be kept in the dark. At the very least, check in at the end of the day giving simple and quick updates regarding your progress. Keep your customer in the loop but don’t resort to psycho dialing them. Once a day is fine unless you have something that needs to be done that was not originally spoken about and could cause the total job to be higher.

This is effectively a part of your marketing strategy. Your customers should have been wooed enough that their need for your services last for the next three to five years. Also, the referral given to their friends and family should last well beyond that. How do you do that? Leave an impression, not just in the immediate work but by using other long lasting strategies.

First you will want to send a handwritten thank-you note just days after the service is complete. Next, you could give a phone call asking if they are still satisfied with your work. This is hard but important. You need to be willing to listen to the customer if they are dissatisfied and be prepared to offer a solution. These two should be done within the first week of completed service. You could use the next week to deliver their warranty but I would suggest that being a part of your final signing off on the job. Finally, you will need to send non-promotional follow-up letters to each customer at the three month, six month, one year, 18 month, two year, three year, four year and five year anniversary of the repair.

A Series On Marketing For A PDR Technician Part III

auto dent repair logo

 

In the latest of surveys, 4,000 customers from several different shops, were contacted by phone and asked three very simple questions: 1) was the customer still satisfied with the repair? 2) Did they have friends or family that would also need these same type of services in the next year (which I feel is pretty objective, who knows if they will get in an accident or crash into or back up into a pole?) 3) Would they refer your PDR services to those people?

The very real and telling results were that 87.6 percent were still satisfied, of those people, nearly 100 percent knew of others that could also use those services. What was quite scary is that, with the third question, there was an overwhelming amount of those that answered no, they would not refer.

So why do you think they said no? They are saying that the service was ‘average’ and certainly not memorable. You will never get a referral on average service. Would you refer a restaurant or any public service type business, if the service was average? Of course not. You would never tell your mom or best friend “Hey, you should go down to that new restaurant, they had average service.” Your customers today are far more demanding than they used to be. They want to be wowed, they want to be catered to and they want to be thanked in ways that impress. This is the answer to getting referrals.

This doesn’t have to be the hardest thing you’ve ever done, it’s really quite simple. You need to start with customer service; this starts with being friendly in your greeting, using proper phone etiquette and using solid updating procedures. The latter is probably one of the biggest pet peeves that customers using any industry complain about.

A Series On Marketing For A PDR Technician Part II

auto dent repair logo

 

You need to tackle a mindset change and learn to use different marketing tactics to effectively reach out to your potential customer’s. Your industry is not an impulse-buy industry so your marketing needs to reflect those limitations. This is exactly what trips up the average collision repair shop or PDR technician, you simply can’t use blanket marketing tactics, and you must hone your marketing to reflect the reality that is your industry and its options.

Following will be ideas for marketing and tips for new customer acquisition and how you as a PDR technician can implement them immediately:

Referrals: Creating a Plan

In traditional and collision repair marketing, the simplest yet most effective way to gain new customers has been by referrals from friends and family. You can never overlook the value found in referrals, but plan beyond friends and family is what I am advocating for. Word of mouth is still King and perhaps always will be. People find value in the endorsements of those that they respect, even if misguided or misleading. In your case of course, you would hope that your friends and family will have your back and speak highly of your work ethics and collision repair talents.

You Must Offer a Warranty

Even though you don’t have a shop that you work from, you are a shop. Your warranty speaks volumes about you and your work. You should use your Warranty as a marketing tool.

There have been surveys done just recently (2013) that will serve to help you with how and to who you market your mobile PDR business.