Are You Taking Your Training To The Next Level? Part IV
Shop leaders should work to motivate technicians on educational value, and instill a more positive outlook. They can do that by explaining why training is
Shop leaders should work to motivate technicians on educational value, and instill a more positive outlook. They can do that by explaining why training is
Sometimes, shop owners during the interview, misunderstand the potential technician’s capabilities or the technician lies about what they really know. This happens across any
Lack of proper knowledge and education is a problem that has plagued the industry for years. Now, with the complexity of new cars, it has
Here’s a story that I think every shop owner, PDR technician and shop technicians can appreciate. If this hasn’t happened to you, be warned, it
From a low-cost ‘Grass-Roots’ effort to a major campaign, a marketing program tailored for your specific business and its budget will yield the most effective results
Where the Fail Is In Marketing Efforts There’s an old saying that we are all familiar with, “The squeaky wheel gets the immediate attention”
Regardless of whether your potential customer was referred to you or not, that customer is going to research your business online. This is who
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This relationship development could and probably should take a long time. You need to finesse your way into their lives without appearing desperate or